Marketing is more important than ever. Here are some hints how to spend your advertising budget wisely.

1. Find out who is interested in your products in services. You can’t be all things to all people. You need to target a particular segment of the population.  They must have the money to be able to buy whatever it is you are offering (seems obvious but is sometimes overlooked).
2. Don’t neglect offline marketing – there are still lots of people out there who are not computer literate, who prefer real letters and who need your services or products.
3. Also – with all the anti-spam laws regarding email a lot of online marketers seem to have forgotten that you are actually allowed to send “real” letters to anybody. You can walk the streets and do letterbox drops.  This is not spam – I am actually amazed that no relevant legislation has been passed yet.
4. The next hurdle is of course to get that letter opened: handwrite the address (or make it look like handwritten) and put a real stamp on the envelope.
5. For a while “bulky” mail was very popular – it might still be effective, I just haven’t seen much of it around lately – you put something bulky into the envelope like a teabag, a little calculator etc. and relate that to your advertising in a clever way. People will be curious about the “bulky” thing and open the letter.
6. Write a compelling headline – easier said than done – but remember, whenever you see aheadline that “grabs” you, write it down, add it to your collection. Eventually you will have a great collection that you can blend and adapt for your own purposes.
7. Look for ads that appear over and over in certain publications, they must be working, otherwise the marketer wouldn’t keep repeating them. Watch what changes they make over time, how they tweak them. Only somebody with money to waste would keep running the same ad even if it is not bringing in any sales.
8. To further clarify point 6 – some large corporations run ads simply to do “branding”, to position themselves in the marketplace, to be “everywhere” so to speak and find their way into people’s minds and consciousness. These are not the sort of ads I am talking about. I am talking about much smaller, very targetted ads that aim to trigger an emotional repsonse in the potential client.

We hope you find this post useful.

Till next time,

Connie and Charly from

http://www.stretchyourmindandbody.com