On our blogtalk radio show last week and this week Charly and I were discussing some information from a seminar I attended a few weeks ago. The seminar was about winning customers during the recession. The room was packed with small business owners and nearly all of them had “bricks and mortar” businesses and a few had home based businesses. More than half the people in the room had no web presence.

The speaker started out by talking about what is different during a recession and which things are to the advantage of small business. Advertising space is being sold off cheaper as even large companies cut their advertising budgets. Some premium spots or particular types of advertising which normally are prohibitively expensive might be within reach now.

We also talked about website essentials, what things to add to your site to gain prospects’ trust, why analysis is important, ways of analysing what happens on your site and a number of other things. Listen to our shows to find out about long tail keywords, links and link building, pay per click advertising and more!

Listen to our full shows here:

Connie and Charly

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http://www.stretchyourmindandbody.com/blog