On our blog talk radio show this week Charly and I talked to Don Christie who is an expert in Search Engine Marketing.  We discussed a number of different things and Don is really great at explaining things in simple terms. to get the full benefit of what he had to share we recommend you listen to our interview here:

Don talked about the importance of having the right keyword phrase. Quite often this is not the phrase you think your customers are looking for but something different.

Don’t focus solely on Google to place your advertising - MSN gives you good value for money and Yahoo has its place as well.

While everyone is trying to optimise their Google ads to appear as number one of the first page in the search results, this is not necessarily as important as it seems. Ads that are displayed in position number 2-4 still get clicked on and generate a reasonable amount of sales. The added advantage is that they are less costly as well.

According to Don it is also of paramount importance to have a fully optimised landing page that really matches your ad and doesn’t send your potential customer somewhere they don’t want to go. For Google to be happy, it has to be very specific. Don gave the example of a “Red Wine” ad – it is not good enough for this ad to lead to a page of a liquor wholesaler, it has to go to a page that talks specifically about red wine, the different types, vintages etc.

Don has a special free report available on his website. it is called “Adwords Secret Strategies Report” and contains some good information. Go to http://www.donchristie.com to download it.

Connie and Charly

from

http://www.stretchyourmindandbody.com/blog